Our roots begin with six generations of farming.
Southern Valley Fruit and Vegetable, Inc. was founded in 1987 by Kent Hamilton, a 6th generation farmer, along with his father, brother and best friend.
The first few years of operation were difficult as Kent lost his brother due to a tragic accident and five years later Kent’s father passed away after fighting a long battle against cancer. These tragic events left Kent and his mother, Wanda, as the sole owners of the farming operation. Despite these challenges, the business continued to grow with help from close family members and their community.
Today, Southern Valley is a highly recognized progressive and innovative growing, packing, and shipping facility. We are woman-owned and operate like a family, staying true to our traditional farm roots and values.
We’ve expanded growing and packing abilities outside of Georgia to include farming in the Yucatan Peninsula during the winter season and Tennessee for the summer growing months. With farms in three strategic locations, we are able to supply our customers with products year-round across the East Coast, throughout the United States, and northward to Canada.
Southern Valley Values
Culture Defeats Strategy
The right approach to our values enables Southern Valley to project capacity in the produce industry.
Precedence
No one is more important; however we all have different roles
One Team One Purpose
Southern Valley will operate as ONE regardless of the locations, situation or position.
Performance Drives Position (PDP)
Your ability to lead (influence) is based on your performance.
Legal, Ethical, and Moral (LEM)
Ensure our words, actions and deeds are performed in a transparent and appropriate manner.
Diversity of Thought
It’s our intent to project capacity in the produce industry in order to dominate the market. As leaders, we must remember that it takes a variety of gifts, skills and abilities to create and maintain a competitive advantage.